If you’ve been wondering what’s hot in beauty this year, I’ve got you covered! These 2025 trends are practical, exciting, and easy to try—whether you love skincare, makeup, or self-care gadgets. I’ve even included Amazon affiliate links to help you shop the best items in each category!
1. Skin Cycling at Home
A smarter approach to your nightly routine is trending—skin cycling. This technique involves rotating active ingredients like retinol, exfoliants, and recovery nights to prevent irritation and improve results. Dermatologists swear by it, and it’s easy to follow with the right products.
# The Ordinary AHA 30% + BHA 2% Peeling Solution
- Exfoliating serum for “Night 1”
- Popular for skin renewal and glow
The Ordinary Peeling Solution Amazon affiliate link https://amzn.to/4kP7vXf
# CeraVe Resurfacing Retinol Serum
- Gentle retinol for “Night 2”
- Includes niacinamide and ceramides
CeraVe Retinol Serum Amazon affiliate link https://amzn.to/3FMPZUP
2. Barrier-Boosting Skincare
Skin barrier repair is a huge focus in 2025. With more people learning about the importance of a strong skin barrier, products rich in ceramides, niacinamide, and probiotics are in high demand. These support hydration, reduce sensitivity, and keep your skin glowing and protected.
# CeraVe Hydrating Cleanser
- Gentle, non-stripping, rich in ceramides
- Great for all skin types
CeraVe Hydrating Facial Cleanser Amazon affiliate link https://amzn.to/444Iguz
# La Roche-Posay Toleriane Double Repair Face Moisturizer
- Contains niacinamide + ceramides for barrier repair
- Lightweight and dermatologist-recommended
La Roche-Posay Toleriane Moisturizer Amazon affiliate link https://amzn.to/442pDr3
3. LED Skincare Devices
At-home LED face masks are a favorite for tackling acne, redness, and signs of aging. Light therapy is no longer just for dermatologists—it’s part of daily self-care for beauty lovers everywhere.
VIVIDCHARM Red Light Therapy Mask for Face, 7+1 Colors, wireless
- FDA-cleared red light therapy mask
- Loved by influencers and estheticians
VividCharm LED Mask Amazon affiliate link https://amzn.to/4jOeyPm
Project E Beauty Red & Blue LED Mask
- Budget-friendly option with multi-light settings
- Targets acne, aging, and inflammation
Project E Beauty LED Mask Amazon affiliate link https://amzn.to/3ZmRMXo
4. Clean and Sustainable Beauty
Eco-conscious beauty is no longer a niche. People want packaging that’s recyclable or refillable, and formulas that are safe, natural, and cruelty-free. Look for certifications and ingredients you can pronounce.
Ethique Eco-Friendly Solid Face Cleanser Bar
- Plastic-free, vegan, and compostable packaging
- Great low-waste swap
Ethique Solid Face Cleanser This is the same company that offers shampoo and body/deodorant solid soaps. Amazon affiliate link https://amzn.to/4jARmnq
Eco Lips Mongo Kiss Organic Lip Balm (4-pack)
- USDA Organic, fair trade, and cruelty-free
- Packaged in oversized tubes made from post-consumer recycled plastic
- Comes in flavors like vanilla honey and peppermint
- Perfect for eco-conscious beauty lovers
Eco Lips Mongo Kiss Lip Balm Amazon affiliate link https://amzn.to/3HIKaIt
5. Summer 2025 Makeup Trends
It’s a season of color! Think aquamarine eyes, coral blush, and glazed finishes. The “butter skin” look is also trending—skin that looks smooth, soft, and naturally dewy (not greasy). This is a trend, and personally, I do not follow this trend. I prefer muted eye shadow colors in the brown and taupe hues; no sparkly for me. But I do like this brand.
NYX Ultimate Shadow Palette – Brights
- Includes trendy shades like aqua, lilac, and peach
- Perfect for bold summer eyes
NYX Brights Eyeshadow Palette Amazon affiliate link https://amzn.to/43HYrOx
Maybelline Lifter Gloss with Hyaluronic Acid
- Delivers that “glazed” and hydrated lip look
- Great for the trending “butter skin” finish
Maybelline Lifter Gloss. I was glad to see this product in this Trending list: I love it! Amazon affiliate link https://amzn.to/4jOifVe
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Barrier-Boosting Skincare
• Cleanser with gentle, non-stripping ingredients
• Moisturizer with ceramides or niacinamide
• Hydrating toner or essence (optional)
• Probiotic or microbiome-friendly serum
• Sunscreen with skin barrier support
Skin Cycling Routine
• Choose a gentle exfoliant (AHA/BHA) for night 1
• Use retinol or a treatment serum on night 2
• Follow with barrier-repair products on nights 3 & 4
• Repeat the cycle weekly and adjust based on skin sensitivity
LED Skincare Devices
• Research LED devices (red/blue light for acne, aging, etc.)
• Purchase an FDA-cleared at-home LED mask
• Set a reminder to use it 2–3 times per week
Clean + Sustainable Beauty
• Replace one product with a refillable or plastic-free version
• Choose cruelty-free, vegan, or naturally-derived brands
• Recycle or upcycle old containers (DIY organizers, anyone?)
Summer 2025 Makeup Looks
• Try a bright eyeshadow (aqua, lilac, or peach)
• Wear coral blush or glazed highlighter
• Get the “butter skin” look with dewy foundation or glow drops
• Choose a lip oil or shiny gloss for a fresh summer vibe
Bonus Section: Beauty Habits to Try This Month
• Wash your makeup brushes
• Toss expired skincare & makeup
• Clean your vanity or beauty drawer
• Try a 10-minute face mask
• Drink more water + track your skincare goals
Thank you so much for reading my blog and supporting Living With Dana!
Every time you click an affiliate link or shop through one of my product picks, it helps me continue sharing honest content, helpful checklists, and beauty inspiration—all at no extra cost to you. I’m truly grateful for your support. 💗
Here’s to feeling good in your skin—this year and beyond!
– Dana
